In what might be judged as a cynical vote-winning exercise, President Santos unveiled his PIPE – Promotion Plan for Productivity and Employment – on Monday.
The PIPE is an economic stimulus package which he hopes will help revitalise some of the ailing areas of Colombia’s economy. In particular, Santos hopes it will breathe some life into Colombia’s industrial sector which is failing to keep pace with overall growth patterns. The President attributed the difficulties this area of the economy, which includes oil refining, acrylic, paper and cement production, down to the strength of the Colombian peso, and the break this has on exports. The agricultural sector too was marked as stuttering.
Santos´PIPE package is also a pitch to the middle classes, with the government proposing a subsidy on the interest on mortgages for houses costing between US$43500 and USS108000 (similar to that seen in the UK Government´s budget a few weeks ago). The government believes this will benefit around 35,000 initially, as well as boosting the housing market.
The measures reflect a growing concern in the Santos administration that in spite of the relatively healthy GDP growth figures in recent years, the Colombian economy is still underachieving – and that the trends in certain sectors are towards downward revisions. Perhaps more salient though is the fact that the coming year will see a hotly contested presidential election.
These measures are difficult to separate from the short term electoral interests of the government. Particularly so given the areas at which the stimulus package is aimed – crucial groups of voters.
Supporting the industrial and agricultural sectors as well as assisting people to buy their own homes will give the Santos campaign some concrete successes that it can pitch to voters in the coming year when the question will be “what have you done for Colombia during your four years as President?”
The campaign is well and truly under way.







