Obama airs ad backing Scott Colom, Democratic Senate hopeful in Mississippi

Former President Barack Obama this week released a new advertisement endorsing Democratic Senate candidate Scott Colom in Mississippi, saying in the clip that voters there should choose change and send Colom to the U.S. Senate. The ad, which frames the race around voter dissatisfaction with Republican leadership, opens with Obama saying, “Mississippi, it’s time for a change. That’s why you need to send Scott Colom to the U.S. Senate,” according to The Hill.

The advertisement ties the endorsement to what it describes as “growing dissatisfaction with the GOP’s handling of key issues among Americans,” language included in the report about the ad. The spot presents Colom as the Democratic alternative in Mississippi’s Senate contest and uses Obama’s voice to emphasize a call for political change in the state.

The Hill reported the ad was rolled out this week; the story includes the clip and Obama’s remarks as the principal element of the Democratic campaign’s new outreach to Mississippi voters. The article did not provide additional details about the ad’s distribution plan, the campaign’s media buy, or Colom’s immediate reaction beyond the clip itself.

Obama’s involvement in a Senate race in a Deep South state is notable because presidential endorsements can draw national attention and fundraising interest, though the supplied report does not offer polling data or assessments of the ad’s likely impact. The Hill’s coverage focuses on the content of the spot and its framing of the election as a moment for change rather than on longer-term campaign effects.

This item appears as part of ongoing coverage of the 2026 election cycle; The Hill is the source for the details about the ad cited above. The report preserves the ad’s quoted language and situates the endorsement within the stated theme of dissatisfaction with GOP governance, as described in the original coverage.