She looked almost ethereal. Sitting in a plaza in Cartagena, Colombia, her ebony skin was draped in a traditional yellow dress down to her toes, a blue scarf was tied around her hair and a basket of tropical fruit overflowed onto her lap as she gracefully sliced a pineapple without glancing down once.
Groups of tourists who had come from all over the world meandered around the plaza in the historic center of the city, occasionally stopping to pose with her in a picture. Maria stood up each time and held open the skirt of her dress with both hands, hastily smiled before sitting back down with an expression of indifference as the tourists handed her a few coins for her service.
“I don’t live in this part of the city,” said Maria, a native resident of Cartagena, “it’s mostly tourists here now.”
In 1984, Unesco declared Cartagena a World Historic Patrimony and since this announcement, the tourist industry has boomed. Last year over 130 cruise ships docked in Cartagena, 5 times the number in 1991, and there are now over 50 boutique hotels and dozens of hostels, all within a city of less than million.
More and more international tourists are flocking to Cartagena to soak up the Caribbean sun and saunter down the cobblestone streets of the historic center, meaning that foreigners now make up 40% of the tourists in the city; in Bogota the figure is just 11%. The colonial center, enclosed by thick walls built by the Spanish to defend against pirates, has also become the most expensive real estate in the country with wealthy Colombians increasingly investing in vacation homes.
“Unesco’s World Historic Patrimony declaration has converted the city into a magnetic pole of immigration for elite members of Colombian society and international tourists,” said anthropologist Patrick Morales to Arcadia Magazine in February of this year.
With Cartagena quickly becoming a top tourist destination, many residents are concerned for the city’s future. Tourism has caused rapid price rises and forced local residents like Maria, out of the historic areas because they are unable afford basic goods and services at these new, higher rates.
Maria earns her money by posing for photographs with her traditional dress and fruit stand. She lives in Getsemani, a neighborhood just outside the historic center’s walls which shares the colonial charm of the Amurallada, or the walled city, if not its boutique hotels.
Glancing into Maria’s basket, there are only a few scattered pesos (around $10), her revenue after a day’s work. The restaurant across the street charges that same price for a couple beers, and these types of prices will soon hit Getsemani, which is still just about holding on to its reputation as the ‘cheap option’ in Cartagena, packed with hostels and backpackers.
The historic center has already been completely renovated and gentrified, but now the focus has turned to Getsemani. In 2005 only 15% of Getsemani was under construction, but so far this year, 83% of the neighborhood has been renovated, which amounts to 3 hotels per street.
But the local community has not seen the benefits of this tourism: “50% of the community is unemployed,” said community leader and social investigator Florencio Ferrer Montero to El Universal in June of this year. “That’s why this phenomenon needs to stop, and these same Getsemani residents could work within the tourist industry.”
Locals fear that the process is mirroring what happened in the colonial center: the original residents were eventually forced out of their homes due to government renovation requirements and skyrocketing prices in the area. Many of these locals found themselves living in marginalized neighborhoods like Cerro de La Popa or Nelson Mandela on the outskirts of the city, where modern indoor plumbing does not exist and sewage spills into the streets.
“Only four or five streets still have local residents in Getsemani,” said Morales, “only 24% of the original population is left in the neighborhood.”
Just outside of the city the similar effects of gentrification are obvious. A four-lane highway is being constructed in order to connect Cartagena with Barranquilla, including mini-shopping malls and gated communities scattered along the way. Local residents have had to urge the government to improve their community’s unpaved roads only a few miles away from the new highway.
But the Getsemani residents have begun to protest the gentrification process. In October of this year the Your Culture Foundation (Fundación Tu Cultura) with the help of young students throughout Cartagena, organized a movement to bring awareness to the struggle of the Getsemani residents to preserve their culture and avoid losing the history of the neighborhood.
Residents and anthropologists like Morales believe that the state should intervene in Getsemani and regulate the tourism industry. They suggest that the government give loans for renovation to those residents who wish to stay in the neighborhood. If a native resident cannot afford to refurbish their houses and add colonial-style roofing (for triple the price of a zinc roof), then they should be awarded a stipend.
As Colombia’s future brightens, with the country no longer viewed on the international stage as a crime-ridden drug hotspot, but instead as a potential spot for investment and travel, Cartagena’s popularity will certainly grow, and it’s likely that residents of other colonial centers like Barichara and Villa de Leyva will soon be facing the tough realities of gentrification.
Maria walks off into the distance through the arches of the imposing clock tower that marks the entrance to the historic center. She heads back to Getsemani with her plastic chair on her hip and fruit basket in hand, hoping that she too won’t have to leave anytime soon.
Picture by Dan Baker